Assess the View That Traditional Class Identities

These groups are the working class, middle class and upper class. However now some believe there isn’t this social class division within society and that everyone is equal. People that would agree traditional class identities are no longer important are postmodernists. These have the view that class no longer really matters in modern Britain and that now people no longer identify themselves according to their class background. Clarke and Saunders (1991) would agree with the view of postmodernists. They suggest that classes have become fragmented into many different groups and now they have been replaced with other influences such as gender and lifestyles. Although they is some evidence which suggests these ideas are exaggerated. Marshall’s survey into how people view themselves showed people still see social class as a source of identity. The traditional working class was a group of people that was developed after the industrialisation when they were need for large amounts of manual workers. This group formed a strong sense on culture and identity. These were strong moral values, having men as the breadwinner and women as housewives and believing getting a job is more important than having an education. The traditional working class also saw the labour party as the party for the working class as it represented their interests, as pointed out in item B. Although now many people in the working class vote for different parties as they don’t all agree on what is important now in society, supporting the idea that traditional class identities are no longer important. Now also the manufacturing business as changed a lot, this means now they aren’t the same jobs available as they would have been before as they have been replaced with things such as machines that can do a faster and cheaper job. Therefore the working class has had to change the sort of jobs they do over time which may be a reason for the change in characteristics, and therefore making the traditional class identities now no longer important. Diamond and Giddens agree with this as they argue that the working class is no longer important because of the change in the economy that as lead to the decline of manual labour jobs, and that the working class isn’t now the only class which experiences economic and social eprivation. The new working class is now seen to have little loyalty to others within the same class, more emphasis on customer goods, high levels of home ownership, and women likely to be employed. There is also now a larger section of the working class, this may be down to some working class jobs now becoming more skilful therefore getting higher pay, which others become less skilful and get lower pay, meaning people in the same class may identify themselves every differently. However there are sociologists that believe traditional class identities are still very important, for example Marxists. They believe social class is still hugely influential in shaping our identities. They also believe social class is identified by your income, and that leisure wouldn’t define your identity as you would need the disposable income to afford it. The British Attitudes Survey supported this idea, because in 2007 it found still 94% of people still identified themselves with a social class, whereas only 6% didn’t. Overall the importance of traditional class identities are seen every differently by different people. Views which agree and disagree to the importance of traditional class identities still being important have both positives and negatives so it’s hard to just believe one view point is the truth and the other doesn’t matter. Therefore I believe both viewpoints have sufficient evidence and that traditional class identities are still important to an extent, however now there is also other factors that can make up our identity other than just our social class. Assess the View That Traditional Class Identities These groups are the working class, middle class and upper class. However now some believe there isn’t this social class division within society and that everyone is equal. People that would agree traditional class identities are no longer important are postmodernists. These have the view that class no longer really matters in modern Britain and that now people no longer identify themselves according to their class background. Clarke and Saunders (1991) would agree with the view of postmodernists. They suggest that classes have become fragmented into many different groups and now they have been replaced with other influences such as gender and lifestyles. Although they is some evidence which suggests these ideas are exaggerated. Marshall’s survey into how people view themselves showed people still see social class as a source of identity. The traditional working class was a group of people that was developed after the industrialisation when they were need for large amounts of manual workers. This group formed a strong sense on culture and identity. These were strong moral values, having men as the breadwinner and women as housewives and believing getting a job is more important than having an education. The traditional working class also saw the labour party as the party for the working class as it represented their interests, as pointed out in item B. Although now many people in the working class vote for different parties as they don’t all agree on what is important now in society, supporting the idea that traditional class identities are no longer important. Now also the manufacturing business as changed a lot, this means now they aren’t the same jobs available as they would have been before as they have been replaced with things such as machines that can do a faster and cheaper job. Therefore the working class has had to change the sort of jobs they do over time which may be a reason for the change in characteristics, and therefore making the traditional class identities now no longer important. Diamond and Giddens agree with this as they argue that the working class is no longer important because of the change in the economy that as lead to the decline of manual labour jobs, and that the working class isn’t now the only class which experiences economic and social eprivation. The new working class is now seen to have little loyalty to others within the same class, more emphasis on customer goods, high levels of home ownership, and women likely to be employed. There is also now a larger section of the working class, this may be down to some working class jobs now becoming more skilful therefore getting higher pay, which others become less skilful and get lower pay, meaning people in the same class may identify themselves every differently. However there are sociologists that believe traditional class identities are still very important, for example Marxists. They believe social class is still hugely influential in shaping our identities. They also believe social class is identified by your income, and that leisure wouldn’t define your identity as you would need the disposable income to afford it. The British Attitudes Survey supported this idea, because in 2007 it found still 94% of people still identified themselves with a social class, whereas only 6% didn’t. Overall the importance of traditional class identities are seen every differently by different people. Views which agree and disagree to the importance of traditional class identities still being important have both positives and negatives so it’s hard to just believe one view point is the truth and the other doesn’t matter. Therefore I believe both viewpoints have sufficient evidence and that traditional class identities are still important to an extent, however now there is also other factors that can make up our identity other than just our social class.

Human resource Essay Example | Topics and Well Written Essays - 500 words - 1

Human resource - Essay Example I am idealistic and responsible and would rather spend my days doing volunteer work because I am dependable, a team player and an organizer. These characteristics will be effective once I achieve a leadership or managerial position because I can organize my employees and at the same time engage in corporate social responsibility that is good for the community and the image of the organization. I have high management skills which in line with my career success will come in handy My future career goal is to be a strategic Human Resource Manager and therefore the Strategic human resource management is the best human resource category to help me achieve my future goal and enable me to gain enough knowledge to facilitate my smooth initiation into this career. Strategic human resource management is a career that is aimed at enabling organizations prevents foreseeable internal problems that arise in the organization and deteriorate the status of the organization and even reduce productivity immensely. This is an area most organizations are yet to invest in because they usually assume there is a similarity between human resource management and strategic human resource management and hence neglect the strategic aspect of it (Kandula 6). In order therefore to ensure that I achieve my goal and be of help in future to an organization, I need to endeavor in my studies and concentrate on the human resource activity about strategic human resource management as it will not only provide mw with the knowledge but also act as a guide that I will use when working in future. Career success means different things to different people and hence has no definite definition. According to me, career success is much deeper than achieving highly in my education (like having a doctorate) or personal success for that matter. Career success is having a positive impact on the people you have been serving (whether they

Market target paper Research Example | Topics and Well Written Essays - 1250 words

Market target - Research Paper Example Trademark is therefore a name that is much cherished and is given importance by the people who believe in high quality watches, which signify their rich taste and superior class – all represented duly by Trademark. The watch industry has been specifically catered to by giving the audience a taste of supreme class and rich elegance, which are some of the most renowned and sought after attributes that one looks in a watch. Fortunately for Trademark, the owners have always believed in all these finer aspects, and hence the reason that Trademark has been able to manifest its due role within the related scheme of things. The demographics for Trademark include the people who belong to different age segments. These have comprised of the middle class segments within the socio-economic realms as well as the elite class which believes staunchly in class and exuberance more than anything else. This is the reason why Trademark has been instrumental at creating a niche of its own, and is m uch renowned within the market. The brand is a hit within the people from these socio-economic domains, and is easily looked after by both the genders – males and females. It has been able to target people from the age of 18 years up to 75 years. Such is the diversity within the watches of Trademark that it has been able to represent high quality and rich taste amongst all concerned. Trademark’s owners know that they are selling on the quality tangent more than any other factor. This is the reason why Trademark is known to be a ‘killer’ watch amongst the competitors, because it is able to garner quite a lot of fame and recognition due to its sophistication and the value which it brings for its buyers. The people who wear the Trademark brand look famous in their own entirety, and are hailed by people who are near and dear to them. The brand signifies that the person believes in quality and wants to look good within the people where he hangs out or goes (Swe nson 1990). As far as the showroom of Trademark is concerned, it should be opened at such a place where the target audience has ease of visiting the same. They should feel pride in visiting a showroom which is close to their affinity levels. It must represent their likeliness for the area and should most definitely be a suburb within the upscale localities of the city. There must be a proper parking spot dedicated for the people who visit this showroom because the Trademark brand means quality for its buyers, and this can only be manifested by giving them a complete 360 degree package more than anything else. Trademark’s showroom should be at such a location where there is ample room for other showrooms and shops as well. However this could be a bit of an advantage if these showrooms and shops are not selling watches just like the Trademark brand. The exclusivity must come with a price, which indeed Trademark is charging through its customers. The brand has been able to give the best value to its buyers through unique selling models and packages which are tailored to look after the needs and aspirations of the people who wish to buy Trademark for their own selves, family members and friends. It is very important to ascertain what the customer really wants. He requires that the brand should give him the confidence that when he wants to go